This report contains data from Morning Consult Brand Intelligence as well as Morning Consult Research Intelligence.
To determine this year’s rankings, Morning Consult analyzed at least 5,000 survey interviews with adults 18+ per brand from the company’s flagship brand tracking platform, Morning Consult Brand Intelligence. The rankings are based off data from the United States only and were determined based on Net Trust.
To assess the consumer trust landscape, Morning Consult Research Intelligence conducted survey research with more 4,400 U.S. consumers. The survey was conducted in August 2021, with a margin of error of +/-two percentage points.
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