TIME
October 9, 1950 12:00 AM GMT-5
In its annual brochure, Los Angeles’ Utter-McKinley Mortuaries last week took note of recent developments of interest to its clients. On the front page was a large picture of a bursting A-bomb and a panel of rules to be followed in case of an atomic attack. Just in case anyone forgot the rules, there was also a double-page layout of variously priced Utter-McKinley caskets. And with each brochure Utter-McKinley had thoughtfully enclosed a little card which no careless person should be without. It read: “To County Coroner, Authorized Authorities or Whom it May Concern, in event of my death, please notify Utter-McKinley Mortuaries . . .”
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